Behavioural insights that I need to follow up on

The Conversation perhaps gives clues for developing a framework with PP – behavioural insights & how to help doctors respond to patients who really want useless tests. I think one of the reasons that we get caught up in whinging about clients & don’t focus on moving our foundation forward or growing it so we’re in fewer positions where we feel a need to whinge, but instead take a more surface approach to PD is that we’re not sure how to work on our foundation. So, we need some tools to help us see how we might do so. This article might give some beginning insights –


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